WEBVTT 00:00:00.000 --> 00:00:30.188 The challenge of building UX processes and pipelines is very close to my heart. I've been in the gaming industry for the last 15 years and – believe me or not – every company that I've worked in, whether it's been a small startup or a big MNC, I've always been tasked with this formidable challenge of how to build highly effective UX teams and departments which can deliver great results for our clients. Whether you are a senior designer or a lead UX designer or a director or a manager, you need to pay special attention to this topic. 00:00:30.188 --> 00:00:58.045 In my masterclass, I'm going to talk about two case studies, how to build a company-wide mentality of being user-first; how to go about defining your org and department's aspirational goals; and also how to set up a full-stack versus lean UX pipeline and the use cases in which you can use them. This is Om Tandon. Join me in my IxDF Master Class on Games UX: Process and Pipeline Deep Dive.